Hands-on GTM advisory for seed and Series A founders past first traction but stuck before scale.
Dan gave us the playbook for our first five enterprise deals. We still run that motion today.
Hands-on advice across positioning, pricing, pipeline, hiring, and expansion, grounded in real operating experience.
Most teams have the answer buried in their own data, recorded calls, the CRM, the last three lost deals. We sit with the work itself before forming a view. By the end of week one there are always three quick wins.
The next million is a different problem at 20 deals of $50K than at 100 deals of $10K. We work backwards from deal shape, ICP, motion, pricing, and pipeline math until the plan has one revenue number and a believable path to it.
Hands-on engagement at the operator level to set a clear bar. We sit in pipeline reviews. We rewrite the follow-up email. We interview the next rep. The job is not to leave a deck behind, it is to leave a team that no longer needs us.
Diagnose the revenue motion. Frame the next $1M by deal shape, not by aspiration.
Build ROI cases that make buying easier. Align price to customer outcome.
First rep. First leader. Profile changes by stage, we know what good looks like.
Use AI credibly across the revenue org. Pipeline, content, ops, without the slop.
Pipeline math, deal-shape models, capacity plans. The numbers behind the plan.
Operator-grade 1:1 work with technical founders learning to lead GTM.
All engagements run virtually with on-sites for training and workshops when the team needs them in the room.
Hands-on engagement at the operator level. Weekly cadence, pipeline reviews, deal coaching, hiring, pricing, and reporting, until the motion holds.
Two working sessions per month plus async access. For founders leading sales themselves who want a senior operator in their corner. Bring your hardest open questions, leave with a plan you can run by next week.
Most recently I was CRO at Gorgias, and before that CRO at Ada, where I spent years close to the front lines of customer support automation as the category shifted from rules and macros to AI agents.
I also back early-stage founders as an angel investing in infrastructure, dev tools, robotics, nuclear, and AI.
These days I focus on the surface areas I know best for early-stage startups: marketing, sales, customer success, partnerships, and the pricing and pipeline math that ties them together.
Start with a 30-minute intro and get an honest read on how I might be able to help your go-to-market motion.